​​We help your brand increase sales and profits by uncovering actionable consumer insights and translating those insights into strategies that accelerate business growth:
 

 

• Understand Millennials, Gen Zers, US Hispanics and Mexicans

• Reposition brands and refine messaging

• Create new products and revitalize existing ones

• Transform customer experiences
   

1. Custom Research 
 

Our unique approach leverages innovative and effective research methods using the full suite of qualitative research, including:
 

• Online: Co-creation communities, diaries, and video diaries

• Immersive: Consumer camps, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography

• Conversations: Individual interviews, focus groups, maxi-groups (for taste testing)

• UX Research: Moderated and unmoderated user interviews

• Qual at Scale: Human & AI Moderated

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2. Thought Leadership
COMARKA is a recognized thought leader in the research industry. Through presentations at leading industry conferences, published articles, and professional training, we share our expertise, challenge conventional thinking, and advance research practices. Our ultimate goal is to help our clients succeed and achieve sustainable business growth.

Popular presentations include:

• How to use AI Interviewing without Losing Human Insight

• Unveiling the Truths of Latino Consumers for Market Growth

• Unveiling the Truths of Latino Patients

• Making Your Research Pay Off in Mexico & LATAM