​​We help your brand increase sales and profits by uncovering actionable consumer insights and translating those insights into strategies.

We help you build meaningful, lasting relationships between your brand and your customers:

 

• Understand Millennials, Gen Zers, US Hispanics and Mexicans

• Reposition brands and refine messaging

• Create new products and revitalize existing ones

• Transform customer experiences
   

1. Innovative, Strategic Custom Research for Single or Multiple Projects

 Our unique approach combines bicultural expertise, innovative techniques and proven methodologies, to address our clients' challenges and needs. 

 

Our capabilities include:

• Qualitative Research:

  • Online: Co-creation communities, diaries, and video diaries.

  • Conversational: Individual interviews, focus groups, maxi-groups.

  • Immersive: Consumer camp, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography.

• UX Research: Moderated and unmoderated user interviews.

• Mixed-Methods Research: Integrated Qual and Quant research using Human & AI Interviewing.​

 

2. Thought Leadership & Forward Thinking Insights 
COMARKA is a recognized thought leader in the research industry. Through professional training, presentations at corporate events and industry conferences, we share our expertise, challenge conventional thinking, and inspire fresh perspectives that shape sustainable strategies.

Popular presentations include:​

• How to use AI Interviewing Without Losing Human Insight

• Unveiling the Truths of Latino Consumers for Market Growth

• Making Your Research Pay Off in Mexico & LATAM