​​We help your brand increase sales and profits by uncovering actionable consumer insights and translating those insights into strategies that accelerate business growth:
 

 

• Understand Millennials, Gen Zers, US Hispanics and Mexicans

• Reposition brands and refine messaging

• Create new products and revitalize existing ones

• Transform customer experiences
   

1. Custom Research 

Our unique approach combines bicultural expertise, innovative techniques and proven methodologies, to design customized research that meets our clients' needs.

Our capabilities include:
 

• Qualitative Research:

  • Online: Co-creation communities, diaries, and video diaries.

  • Conversational: Individual interviews, focus groups, maxi-groups (for taste testing).

  • Immersive: Consumer camp, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography.
     

• UX Research: Moderated and unmoderated user interviews.
   

• Mixed-Methods Research: Integrated Qual and Quant research using Human & AI Interviewing.​
   

2. Strategic Focus & Forward Thinking Insights 
COMARKA is a recognized thought leader in the research industry. Through professional training, presentations at corporate events and industry conferences, and published articles, we share our expertise, challenge conventional thinking, and inspire fresh perspectives that drive innovative strategies and business growth.

Popular presentations include:​

• How to use AI Interviewing Without Losing Human Insight

• Unveiling the Truths of Latino Consumers for Market Growth

• Making Your Research Pay Off in Mexico & LATAM