Isabel Aneyba, Founder & Cross-Cultural Research Leader 
 

•As a Mexican-American moderator with decades of research experience, Isabel provides innovative and impactful market research services, specializing in product and brand innovation with a strong focus on the US Hispanic market and Mexico.
 

•She can help your product and marketing teams adapt your products and brands to Latinos by identifying customers' pain points and unmet needs and providing ideas to meet them.
 

•Her interviewing style is "In-culture", meaning she adapts to the participant's culture to inspire them to be authentic and share their truths. "I match their culture, their language (Spanish, Spanglish or English) and communication style (tone, slang, direct vs indirect). 

•For your projects, she can use a variety of qualitative research methodologies including: Usability Interviews (Moderated & Unmoderated), Individual Interviews, Online Co-creation Communities, Diaries and Video Diaries, Focus Groups, Maxi-Groups, Consumer Camps (Small and large group ideation), Authentic Ethnography (in-homes, shop-alongs and intercepts).

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•Her thought leadership on US Hispanics, specifically Mexican-Americans, has been featured at prominent events such as QRCA, Insights Association Conferences, Quirks Events in NY and Dallas, and many others. 

•She has an M.B.A from the University of Texas in Austin.

•Isabel has earned the REEL award and the Thought Leadership award for her research with US Latinos and Innovative approaches.