Our Tools: Authentic EthnographyTM


In-home interviews.

Group interviews with a family provide real insight, as family dynamics
work to ensure that what is said is accurate.

This technique has been very successful with mothers and their children.
Mothers are the best interpreters of their children's needs,
and their children's relationship with the product.

• Discovery of Needs
• Client Participation



Our Tools

Authentic Ethnography
Online Diaries
Consumer Co-Creation Camp

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Our References

General Mills
HEB
Christus Health
Smucker's
BHC Consulting
Sara Lee
EZ Corp
Accenture

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Our Insights

The US Hispanic and Mexican Markets are booming.
To receive a "US Hispanic Market
Opportunity" or a "Mexican
Market Opportunity" presentation,
contact Isabel Aneyba.
ianeyba@comarka.com

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Contact Us

USA
(512) 382 0702 Direct
(512) 861 0780 Fax

Email
ianeyba@comarka.com

Twitter
@isabelAneyba

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