Our Tools


We listen to consumers through a full range of research tools (in-person, online, and ideation). We can apply our tools to any consumer segment, but we are passionate about food/beverage, retail, healthcare, and B2B, so we concentrate on those industries.
RESEARCH TOOLS RESEARCH STUDIES BUSINESS SCOPE INDUSTRY EXPERTISE
IN-PERSON
• Focus Groups
• In-depth Interviews
• Ethnography

ONLINE
• Bulletin Boards
• Online Diaries
• Mobile
• Communities

• Trend Analysis
• Target Market
• Competitive Positioning

• Values & Lifestyles
• Category Assessment /
   un-met needs
• Concept Testing

• Attitude & Usage
• Idea Generation
• Product Testing
• Package Testing

• Creative Testing
• Promotional Testing

• Brand Positioning
BUSINESS STRATEGY
• New Business
• New Market

MARKETING STRATEGY
• New Product
• Product / Market
   Penetration

BRAND STRATEGY
• Brand Positioning
FOOD & BEVERAGE
• Breakfast
• Snacks
• Cooking

RETAIL
• Supermarkets
• Convenience Stores
• Fast Food
• Furniture
• Financial

HEALTHCARE
• Hospitals
• Sensitive Issues

BUSINESS TO BUSINESS
• Telecommunication
• Truck & Parts

Our Tools

Authentic Ethnography
Online Diaries
Consumer Co-Creation Camp

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Our References

General Mills
HEB
Christus Health
Smucker's
BHC Consulting
Sara Lee
EZ Corp
Accenture

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Our Insights

The US Hispanic and Mexican Markets are booming.
To receive a "US Hispanic Market
Opportunity" or a "Mexican
Market Opportunity" presentation,
contact Isabel Aneyba.
ianeyba@comarka.com

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Contact Us

USA
(512) 382 0702 Direct

Email
ianeyba@comarka.com

Twitter
@isabelAneyba

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