Our References

Isabel Aneyba is a beautiful person. She is the very best at gaining deep understanding of and empathy with the various Latino segments both in the US and Latin America. She designs wonderful research, from basic focus groups and surveys to brilliant techniques of observation and ethnography, as well as participative consumer creativity. She generates real insights. She is strong minded and makes forceful recommendations.

Hunter Hastings
Partner at BHC Consulting, San Diego, CA
Isabel (COMARKA) goes the extra mile to deliver quality Hispanic insights. She was inquisitive with our team as she was with consumers to understand our objectives and business issues. Like many clients we asked for a lot from our interviews and Isabel designed a study that was highly engaging for participants while providing us with highly actionable insights. She also did a great job helping us understand the Mexican-American population and how they likely would respond to our program. I would highly recommend Isabel for Hispanic-based qualitative work.

Michael Johnson
VP of Strategy, VF Corporation, Tampa, FL
We had the pleasure to partner with Isabel to provide full-service insight community management and research in the Hispanic market. Her deep cultural market knowledge, research expertise and online research tool experience made her an ideal partner. Isabel was highly responsive, always on time, and delivered excellent research results - in short - awesome to work with!

Paul Janowitz
CEO and Founder icanmakeitbetter, Austin, TX
We hired Isabel Aneyba, COMARKA, for several projects to refine our entry to Mexico (branding, store lay out, customer empathy and communication, etc). We finalized a store name and our market entry was successfully completed using a significant portion of COMARKA’s findings. The research aided management in understanding differences in pawn lending in Mexico vs the US. The company made a successful entry into Mexico and continues to have success. I highly recommend Isabel.

John Kissick
EZCORP, VP of Strategic Planning, Austin, TX
Isabel plunges deeply into the lives and motivations of her respondents. The result: she provides clients with an unusually thorough understanding of their customers, along with strategic suggestions that point to clear, actionable direction. I can't wait to work with her again.

Bill Abrams
Ethnography Leader, Consultant, President of Housecalls, Inc, New York, New York
Isabel is my first choice when it comes to qualitative research. Her professionalism and ability to connect with study participants enables her to uncover those "needle in the hay stack" insights that lead to effective strategy development. Even when the research involves highly-technical subject matter, Isabel goes the extra mile to ensure that a top-quality product with actionable findings is delivered.

Richard Cisneros
President at Tricone Marketing Research, Houston TX
Isabel Aneyba of COMARKA Research provided excellent qualitative research and actionable insights on the Hispanic market for our Dallas-area health awareness program. Her insights, professionalism and market knowledge were greatly valued and provided a strong foundation for a community campaign.

Judi Martin
Principal at JM Group Public Relations & Marketing, Houston TX
I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects at The Kroger Co. We conducted several projects together such as a Competitive Intelligence, Store Remodel and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to improve the customer's shopping experience.

Her recommendation of product availability and prepared foods helped to increase the customers’ trial and loyalty. Isabel's reports are very well written, illustrative (with actual store lay outs), thorough, detailed, and very reflective of the research, which helped us to maximize the improvements.

Kelli Morris-Dennis
Former Kroger Consumer Research Project Manager

Our Tools

Authentic Ethnography
Online Diaries
Consumer Co-Creation Camp

> Read More

Our References

General Mills
Christus Health
BHC Consulting
Sara Lee
EZ Corp

> Read More

Our Insights

The US Hispanic and Mexican Markets are booming.
To receive a "US Hispanic Market
Opportunity" or a "Mexican
Market Opportunity" presentation,
contact Isabel Aneyba.

> Read More

Contact Us

(512) 382 0702 Direct




> Read More