Our Work: The COMARKA Difference
Our clients say we are different from other researchers because:
Strategic Project Design
We solve their business challenges because we use screeners and interview guides
that lead to a real understanding of target markets, their needs, beliefs, attitudes, and
Finding Culture-Based Emotional Drivers
True research reveals the emotional triggers that drive consumers. We know the
difference between Latino and Anglo markets, and bring a cultural sensitivity that
creates a safe environment where real behaviors and motivators are identified. We use
a variety of communication media to connect with consumers - including voice, text,
pictures, and videos.
Reporting Actionable Insights
The written and video reports we create for clients identify consumer-driven insights
about how they can connect with Anglo and Hispanic markets, along with strategic
recommendations to help grow their company in those markets.